Top 5 Personalization Apps on Android in Bulgaria - Q1 2025

In the first quarter of 2025, the personalization app category on Android in Bulgaria saw varied performance across the top five apps, as reported by Sensor Tower.

Zedge™ Wallpapers & Ringtones experienced fluctuations in weekly revenue, peaking at around $295 in mid-January, before declining to roughly $137 by the end of March. Downloads started strong with over 5K in early January but tapered off to around 2.5K towards the quarter's end. Active users followed a similar trend, growing to nearly 50K in mid-January before dropping to about 24K by late March.

Minimal Watch Faces saw modest revenue, with a peak of $37 in early January. Downloads decreased steadily from over 1.3K at the start of the quarter to under 200 by the end. Active users showed a slight increase in February, peaking at over 1.5K, before declining to around 900.

For USB Screen Share - Phone to TV, revenue showed an upward trend, reaching $48 in March. Downloads remained relatively stable, ranging between 78 and 131 weekly. Active users fluctuated slightly, ending the quarter with about 370.

Gaming Mode - Game Booster PRO had a mixed performance. Revenue saw some peaks, reaching $35 in January before settling around $20 by March. Downloads increased steadily, peaking at 754 in early March. Active users also grew, starting at 433 and reaching 917 by early March.

Finally, Niagara Launcher ‧ Home Screen experienced a steady increase in revenue, peaking at $30 in March. Downloads were low initially but surged to 120 by the end of the quarter. Active users showed a positive trend, increasing from 788 to 949.

These insights, derived from Sensor Tower's data, highlight the dynamic landscape of personalization apps on Android in Bulgaria during Q1 2025. For more detailed analytics, visit Sensor Tower.